Services / Online marketing, SEO & advertising
SEO and online marketing: easier to find and understand
Visibility matters when the right people understand your offer. We connect a clear message with suitable pages, technical search foundations and an agreed measurement plan.
Who and what this is for
For businesses whose offer is difficult to find or understand online. Reviewing existing pages can be a useful start: which question does each page answer, how do visitors reach it and what is the next step?
Advertising adds decisions about audience, campaign objectives and budget. The landing page, enquiry route and measurement need to fit together before ads run. Media spend and ongoing management are agreed separately.
A concrete example
Illustrative scenario explaining the service
Explain a priority service through a useful landing page
- The situation
- A company offers a specialist service. Its website mentions it only in a general list, leaving potential customers without answers to their specific questions.
- The starting point
- The offer, common customer questions, current pages and available search or enquiry data. Missing data is recorded as a gap in the starting position.
- What we would build
- A priority service page with a clear message, helpful answers and an appropriate enquiry route. Page titles, internal links and technical discoverability support that page.
- How the result would be checked
- We check that the page is accessible and indexable and that someone can make a relevant enquiry. Later search and enquiry data are compared with the recorded starting position.
What you receive
- A clearer offer message and a prioritised plan for pages and content.
- A technical review of page titles, descriptions, internal links, indexability and relevant loading issues.
- Where included in scope: an advertising concept, landing page and appropriate visuals or copy.
- A measurement plan for useful actions such as qualified enquiries, with agreed privacy arrangements.
How we work
- Record the starting point and objectiveWe distinguish reach, relevant visitors and actual enquiries. Available data is reviewed before drawing conclusions from it.
- Address the important gapsPages, content and campaigns are prioritised by their contribution to the agreed objective. Product and service claims need a sound basis.
- Review observable changesThe review describes developments and the limits of the available evidence. It supports practical next decisions rather than a list of disconnected metrics.
Rankings, advertising costs and sales depend on many factors. Specific search positions or commercial outcomes are not guaranteed.
Useful for a first conversation
- The service or audience to focus on first.
- Common questions and substantiated claims about the offer.
- Existing reports and an advertising budget range if relevant.
Define the scope together
A page review, content improvements and an advertising campaign are different assignments. We agree the objective, measurement, timeframe and any media budget accordingly.
Working together
How is the price determined?
It depends on the objective, starting point and agreed scope. Deliverables, required input and fees are described before commissioning. A limited first step can help resolve open questions.
How long does a project take?
Timing depends on scope, available material, access and approvals. A schedule is agreed for the actual project. Changed requirements or missing content can affect it.
What is included after handover?
The agreed files, source material, setup notes and check results are handed over. Hosting, ongoing maintenance, support and further changes are explicitly agreed as needed.
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What would you like to change?
Tell EVA – right now, no appointment, no waiting. She clarifies goal and scope with you and passes your project straight to us.
Prefer email: hello@obholz.solutions
Opens your email app with a prepared enquiry.